A surprising shift in consumer preferences is challenging the dominance of vegan beauty and lifestyle brands. The resurgence of animal-based products, from carnivore diets to skincare infused with animal fats, is gaining traction among a growing number of consumers.
The trend, which emphasizes the supposed health benefits and sustainability of animal-derived ingredients, has been fueled by social media influencers and health advocates touting the virtues of “going back to nature.” Animal fat-based moisturizers, for instance, are being marketed as ultra-hydrating and eco-friendly alternatives to synthetic or plant-based options.
While vegan brands continue to innovate, they face the challenge of adapting to this shift in consumer sentiment. For years, the vegan movement has been a driving force in the beauty and wellness industries, aligning with a broader cultural push toward sustainability and animal welfare. However, proponents of the carnivore trend argue that ethically sourced animal products can offer a more sustainable and nutrient-rich option.
Experts say the movement reflects a broader pendulum swing in consumer behavior, where dietary and lifestyle trends often cycle between extremes. Despite the current buzz around animal-based products, the vegan market remains resilient, with a loyal customer base and continued innovation in plant-based solutions.
The question now is whether this carnivore resurgence marks a temporary fad or a lasting change in the beauty and wellness landscape. For now, it seems the competition between plant-based and animal-based products will only intensify in the coming years.