1. Understand Why the Rebrand Was Done

Whether you are rebranding just because it was time for a change or you are doing it due to an acquisition, it is important to be clear on your reasons for rebranding and what you wish to get out of it. A rebrand without direction or purpose can end up doing more harm than good.

2. Plan Accordingly

Planning is very important. A rebrand is a massive undertaking, even for the smallest of companies, and without proper planning, it can go wrong very quickly. Make sure that the workload is prioritized and provide the timescales to be followed.

3. Embrace the Change

The changes being made are often one of the hardest parts of a rebrand, especially if you’re an established business. A rebrand brings about numerous changes; it isn’t just the logo and brand colors that change. Give the creative team some freedom, be adventurous, create display printing, office graphics, printed and online branding. Just provide them with a detailed brief that’s based on your vision, but give them the freedom to do what they excel at; you may be surprised by the results produced once given artistic license.

4. Create Brand Ambassadors within Your Organization

A rebrand usually tends to focus on a company’s external stakeholders and rightfully so since they are one of the key reasons why your company exists. Still, it is important to consider those within the company. Internal stakeholders can be your greatest brand advocates’, especially when it comes to generating new business. Ensure that they are on board, and that they understand the reasons for the rebrand, along with the direction the company is headed.

5. Communication

Make sure that you communicate with the right people regularly. Lead the discussion, particularly with regards to existing customers. Ensure that they don’t discover the new look themselves; spread the word through newsletters, blog posts, and social media accounts.