Jerry Greenfield, co-founder of Ben & Jerry’s, has announced his resignation from the company, citing concerns over corporate censorship from its parent company, Unilever. In a heartfelt letter shared by his business partner Ben Cohen, Greenfield expressed disappointment that the brand could no longer fully represent its values, which he views as essential to its identity.
After 47 years with the company, Greenfield stated he could no longer work for Ben & Jerry’s in good conscience. He feels that the company has lost its independence to advocate for progressive causes, a principle he believes was established during its acquisition by Unilever in 2000. Greenfield’s letter portrays him as a victim of corporate control, lamenting that the company has strayed from its mission of promoting social justice and human rights.
The company has been known for its outspoken political stance, supporting issues like police reform, abortion access, and criticism of Israel. Greenfield highlighted that the brand’s founding mission was about more than just ice cream; it was about standing up for peace and justice through a progressive lens. He emphasized that if Ben & Jerry’s cannot serve as a platform for these values, then it might not be worth existing as a company at all.
Ben & Jerry’s has a history of activism, including a 2021 tweet calling for the dismantling of the U.S. policing system and a partnership with former NFL player Colin Kaepernick, directing proceeds from a special ice cream flavor to his anti-police foundation. The company has also faced backlash for its stance on Israel, even stopping sales in what it described as "Occupied Palestinian Territory."
Greenfield’s departure marks a significant moment in the company’s ongoing ideological journey. His resignation raises questions about the future direction of Ben & Jerry’s and how it will balance its business interests with the activist spirit that has defined its brand for decades.
