Gwyneth Paltrow has stepped in as a temporary spokesperson for the tech company Astronomer following a significant public relations crisis. The actress, known for her role in "Avengers: Endgame," appeared in a brief video to address the aftermath of an incident involving the company’s former CEO, Andy Byron. Byron was caught in a controversial moment during a Coldplay concert, where he was seen embracing a woman who was not his wife.
The video, shared on Astronomer’s social media accounts, features Paltrow introducing herself and explaining her role. She stated, "I’ve been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer." Paltrow then answered some of the most common questions the company has received since the incident, starting with a humorous nod to the public’s shock.
In her message, she emphasized the company’s focus on data workflow automation and expressed excitement about the growing interest in their services. Paltrow also mentioned an upcoming event, promoting Astronomer’s commitment to delivering quality results for their clients.
The video gained significant traction, amassing over 30 million views on X (formerly Twitter) shortly after its release. This surge in attention comes in the wake of Byron’s resignation as CEO, a move that followed the viral kiss cam incident at the July 16 Coldplay concert in Foxborough, Massachusetts. The woman in question has been identified as Kristin Cabot, the Chief People Officer at Astronomer.
Social media users have reacted to Paltrow’s involvement with mixed feelings. Some commenters praised the company’s strategy to use a high-profile figure like Martin’s ex-wife for damage control. Others speculated whether the entire situation was a planned publicity stunt, given the unusual circumstances.
As Astronomer works to recover from this public relations setback, Paltrow’s video appears to be a strategic attempt to redirect attention and reassure both employees and customers about the company’s mission and values.
