A recent trend in beauty and fashion is raising eyebrows, particularly among women in the wake of shifting political climates in the United States. According to a report by Vogue, the aesthetics surrounding the current administration, particularly influenced by former President Donald Trump, are redefining ideals of beauty and style.
In Beverly Hills, cosmetic experts are noticing a shift towards what they call the “Mar-a-Lago face,” characterized by features like elevated brows, prominent cheekbones, and taut skin. This new standard of beauty comes with a hefty price tag, leaving many wondering how they can afford to keep up.
The report highlights that as America has moved to the right politically, so too has its fashion. The inauguration of Trump was marked by a distinct “uniform look” among women in his circle, showcasing bold hairstyles and traditional outfits. This style is a departure from the more understated looks of previous GOP figures, leaning instead towards a more assertive and polished appearance.
Interestingly, this trend appears to affect women more than men. Vogue notes that there is a growing emphasis on hyper-femininity and hyper-masculinity, leading to a rejection of non-binary aesthetics. With fewer plus-size models on runways and the rise of diet culture, there is a noticeable push towards a slimmer, more controlled body image.
Neil Howe, a prominent author and social commentator, points out that aesthetics play a significant role in the current administration’s image. He observes that the women associated with Trump present themselves in a way that suggests a kind of loyalty to traditional gender roles while still maintaining a polished appearance. Howe also notes that Trump seems to select his cabinet based on how they appear on television, emphasizing the importance of image in politics.
This trend reflects broader societal concerns, especially among younger generations who are increasingly anxious about their financial futures. The focus on appearances may be a response to these worries, as people seek control over how they present themselves in a changing world.
In a personal reflection, one individual shared their own struggles with these beauty ideals. Faced with the prospect of affording cosmetic procedures for their spouse, they humorously noted that achieving the “natural” look might require more than just a trip to a plastic surgeon.
As these trends continue to evolve, it remains to be seen how they will shape our understanding of beauty and identity in America. The conversation around these issues is ongoing, and many are left wondering what the future holds for fashion and self-image in a politically charged environment.