Traveling to a new city can be exciting but challenging. Nick Watts, a content creator, has a unique tip that he swears by: the "Lululemon Strategy." This approach helps him find the best neighborhoods while on the go. In a recent TikTok video, Watts shared how he uses Lululemon stores as a guide for discovering chic areas filled with great places to eat and drink.
Watts travels often for work and has developed a method to identify nice neighborhoods. He looks up Lululemon locations on Google Maps when he arrives in a new city. According to him, these stores are usually found in areas with good walkability and trendy cafés. He specifically seeks out Lululemon storefronts, believing they indicate nearby bars, restaurants, and bakeries known for quality treats.
His strategy has gained attention online, with many praising its simplicity and effectiveness. Watts noted that Lululemon stores don’t pop up just anywhere; they tend to be in desirable locations. For those cities without a Lululemon, he suggests looking for Whole Foods Markets as a secondary indicator of a stylish neighborhood.
The Upper West Side in New York City is one example of a trendy area with several Lululemon locations. It was recently recognized as one of the friendliest neighborhoods in the U.S., thanks to its low crime rates and family-friendly atmosphere. Meanwhile, Brooklyn’s Fort Greene has also been highlighted as a lovely place, despite not having Lululemon stores.
Watts’ followers have embraced his strategy, with some even sharing additional tips about other upscale brands to consider when searching for nice neighborhoods. While some skeptics have joked about the idea, many agree that using Lululemon as a marker for upscale living is a clever approach.
With this strategy, Watts offers a fun and practical way for travelers to explore new cities while ensuring they find vibrant and enjoyable neighborhoods.