The news channel once known as MSNBC has officially changed its name to MS NOW as it separates from its parent company, Comcast NBCUniversal. This move marks a new chapter for the network, which is now under the ownership of Versant, an independent, publicly traded media company.
MS NOW stands for “My Source for News, Opinion, and the World,” a name the company unveiled on social media. Despite the new branding, the network promises to keep the same focus on delivering news with a commitment to fairness and truth. The channel aims to continue covering important stories and asking tough questions, keeping viewers informed about how events affect their lives.
The shift comes amid a broader reorganization in the media industry. NBC News recently let go of hundreds of employees as part of the split that sees outlets like USA Network, CNBC, and MSNBC moving away from NBC News’ direct control. This is a significant change after nearly three decades since MSNBC first launched in 1996 as a joint venture between Microsoft and NBC.
Over the years, MSNBC became well known for its liberal commentary and hosts like Keith Olbermann and Rachel Maddow. Both earned high ratings but also faced criticism for promoting controversial views and conspiracy theories. This background sets the stage for MS NOW’s fresh start, aiming to restore the channel’s original mission without abandoning its core values.
Now, watchers can expect to see MS NOW building on its legacy with a renewed identity and ownership structure. While the name is new, the network says viewers will find the same dedication and drive to bring justice, progress, and honest reporting to their screens.
