The cast of "Southern Charm" has found a new favorite clothing brand that’s making waves in the fashion world. South Carolina-based Kenny Flowers has captured the attention of reality stars with its vibrant resortwear, perfect for coastal living. This season, the cast even visited the brand’s flagship store on-air, showcasing their love for the stylish pieces.
Kenny Haisfield, the CEO and founder of Kenny Flowers, shared his excitement about seeing his brand featured on the show. He described the experience as surreal, especially as the cast celebrated with tequila toasts while wearing his designs. The connection to the brand has been growing for almost four years, as stars like Shep Rose and Kyle Cooke have been spotted in Kenny Flowers’ beachy button-ups and bathing suits.
The brand is known for its modern resortwear, which blends tropical vibes with sophistication. Haisfield explained that the designs are all about having a good time and looking sharp without too much effort. The essence of "Southern Charm" is woven into the brand’s identity, making it a perfect fit for the cast.
Several standout pieces have become favorites among the "Southern Charm" stars. Shep Rose has been seen in the bold citrus-printed Bossitano Shirt, while Austen Kroll sports a mosaic-printed Hawaii Shirt, which Haisfield calls a must-have for any man’s wardrobe. The inspiration behind these designs comes from various places, including Bali, the Mediterranean, and the laid-back style of Charleston.
Other popular items include the Casa Blanca Shirt, a breezy button-up that’s perfect for any occasion, and the Carolina One Shoulder Bikini Top, which gained popularity after being worn by cast member Molly O’Connell during a Bahamas trip. The brand also offers playful workout wear, like a printed sports bra, which has been featured on the show.
Kenny Flowers is not just about looking good; it embodies a lifestyle of travel and fun. Haisfield noted that the shared love for entertaining and adventure connects the brand with the cast, making it a natural choice for their wardrobe.
As the popularity of Kenny Flowers continues to rise, fans of "Southern Charm" can now shop the same styles worn by their favorite stars. The brand’s pieces are flying off the shelves, proving that good style is always in demand.