Starbucks is seeing a shift in customer preferences as prices rise and competition heats up. With a cup of coffee often costing more than $6, many customers are looking for better value. One drink that stands out is the grande-sized nitro cold brew, which packs a punch with 280 milligrams of caffeine. This makes it the strongest coffee option on the menu, significantly more potent than a grande iced coffee, which has 185 milligrams, and a grande cold brew at 205 milligrams.
The nitro cold brew is unique because it’s not served with ice, allowing customers to enjoy a full-bodied drink without dilution. This feature appeals to those wanting a strong caffeine boost for their money. Other options like iced Americanos and iced shaken espressos contain 225 milligrams of caffeine, making them less appealing for caffeine seekers.
In addition to its popular beverages, Starbucks has recently introduced a new refill policy. Customers who choose to sit in the café can refill their drinks for free, a move designed to encourage more people to stay and enjoy their coffee in-store. This change has reportedly tripled the number of customers opting for ceramic mugs instead of disposable cups.
The company’s new CEO, Brian Niccol, expressed satisfaction with the positive response to these changes during a recent shareholder meeting. As Starbucks adapts to shifting customer demands, it seems the nitro cold brew and the new refill policy are helping to keep patrons coming back for more.