The Department of Homeland Security (DHS) has stirred controversy by sharing classic American artwork on its social media accounts. This summer, the Trump administration’s social media team posted images of well-known paintings, including J.M. Flagg’s iconic "I Want You for U.S. Army" poster and John Gast’s "American Progress." The posts were intended to convey messages of patriotism and national pride, with captions like "A Heritage to be proud of, a Homeland worth Defending."
The reaction from the art community has been sharp. Critics, including the Washington Post, argue that these posts represent an attempt to rewrite American history in a way that excludes certain groups and promotes a narrow view of patriotism. The Post’s article pointed out that many in the art world are unhappy with the way these images are being used, suggesting that the DHS is trying to create a divisive narrative.
This social media strategy reflects a broader trend where younger conservatives, often referred to as "right-wing Zoomers," are taking charge of the narrative in American politics. These digital natives are familiar with online culture and memes, and they are using this knowledge to reshape the conversation around American identity and values. Figures like JD Vance and Stephen Miller are part of this new wave, leveraging social media to connect with a younger audience.
The posts from DHS are seen as part of a larger battle for cultural influence. Liberals have long recognized that controlling images and narratives is key to shaping public opinion. The recent DHS posts highlight a shift in this dynamic, as conservatives begin to reclaim cultural symbols and narratives that have traditionally been dominated by the left.
However, not all artists are pleased with their work being used in this manner. The Kinkade Family Foundation expressed its disapproval, stating that it was "deeply troubled" by the use of Thomas Kinkade’s artwork to promote what they see as divisive ideals. Morgan Weistling, the only living artist among the three featured, also voiced his concern, stating that his painting was used without his permission.
Despite the backlash, the push for a more patriotic cultural narrative continues. There is a growing demand for art and media that celebrate American heritage. As conservative donors begin to invest more in cultural projects, there is hope that a new wave of artists will emerge, creating works that resonate with a broader audience.
This situation serves as a reminder of the power of art and narrative in shaping public discourse. As the political landscape evolves, the battle for cultural representation will likely intensify, with both sides vying for the hearts and minds of the American people.
