A 26-year-old Australian living in New York has discovered an unexpected method to boost her income. Caitlin Emiko, a TikTok strategist and marketing specialist, has worked with a personal trainer who also serves as her mindset coach. Since starting this journey in November 2024, she has seen significant changes in her life, both physically and mentally.
Emiko sought help from Jesse Dimond, the head coach at The Athletic Clubs, a group of private gyms in New York. She felt lost and overwhelmed before meeting him. His straightforward approach to fitness resonated with her, prompting her to rethink her diet, exercise routine, and overall mindset.
Sharing her experiences on TikTok, Emiko has built a following of 124,000 people. She often discusses various topics with Dimond, such as body image, dealing with negativity online, and maintaining a balanced lifestyle. Since working together, she describes her life as happier, healthier, and more organized.
Emiko has focused on increasing her protein intake and creating habits that support her health goals. She feels that these changes have not only improved her physical condition but have also given her more mental clarity. She has even gone from disliking running to completing a half marathon.
The most striking outcome of her journey has been a doubling of her income. Emiko attributes this success to the clarity and structure Dimond has helped her achieve. She used to struggle with procrastination but has learned techniques to enhance her productivity. Unlike many trainers who focus solely on physical fitness, Dimond has acted like a life coach, aiding her in overcoming negative thoughts and unhealthy patterns related to food.
Emiko also opened up about her struggles with "food noise," a term she uses to describe the constant, distracting thoughts about food and eating. She believes her challenges stem from growing up with an "almond mum," a term for parents overly fixated on healthy eating. This food noise can affect mental health and self-esteem, making it hard to enjoy social situations.
Her story has resonated with many of her followers, who have expressed admiration for her journey. Comments on her posts reflect a mix of curiosity and support, with many praising her mental shift and transparency about food and mindset.
Emiko’s experience highlights how a balanced approach to fitness and mental well-being can lead to unexpected benefits, both personally and professionally. Her journey serves as an inspiration to others seeking a healthier lifestyle and greater success.